TIp 16 FIRSt IMPReSSIonS Count - don’t FoRGet the LAndInG PAGe Hours are poured into developing a survey, but the first touchpoint, the survey landing page, is often given little thought. One of researchers’ first interactions with respondents is the first page of the survey and it should contain a proper introduction and state the rules of engagement. key pieces of information that should be included are: • the research agency name • When possible, the research sponsor name • A statement about data confidentiality • Privacy policy link • Survey support link • Survey length ENGAGE 2.0 - 30 TIPS TO IMPROVE THE RESEARCH PARTICIPANT USER EXPERIENCE – A GRBN Handbook © 2020 GRBN 37