the bACk StoRY WhY PARtICIPAnt enGAGe Ment IS So IMPoRtAnt Armed with our data and these thoughts, we invited a group of industry leaders attending the CASRO Annual Conference in Park City, Utah, in October 2016, to a breakfast meeting. The intention was to get these industry leaders to take collective action. They immediately understood that if clients can be convinced that creating great surveys is good for brand equity, then the demand for “bad” surveys will decrease, enabling the industry to deliver better insights back to their clients more efficiently…a virtuous circle. AndReW CAnnon, Fortunately, enough of the leaders we talked to had the courage and the Executive Director foresight to buy into this vision and the GRBN Participant Engagement Initiative was born. Over the last 3 years, GRBN has undertaken workgroups, conducted research-on-research, and worked with individual companies to improve participant engagement. You can read more about the work we are doing here, and please get in touch if you are interested in us helping you deliver great experiences to your participants. ENGAGE 2.0 - 30 TIPS TO IMPROVE THE RESEARCH PARTICIPANT USER EXPERIENCE – A GRBN Handbook © 2020 GRBN 16