Tips for Qualitative Research Tips for Qualitative Research 94 ȃIn the last research I attended, we had to come up with Use group tasks/ an idea for a new product, and then present it to the rest of the group. I enjoy activities like this, as it requires me collaborative activities to be creative, and to also work with others to create whenever possible the best end result we can. I liked this as it gets me thinking, and we all have to pitch in and come up with When possible, include a group task/collaborative activity in something. Plus, we had to present it to the rest of the group discussions. Participants told us that they enjoy the group, which brought a bit of a competitive edge into it, opportunity to work together because it was different from which is something I enjoyed.Ȅ always answering questions from the moderator. ȃOne of the most enjoyable studies that I have done This allows them was a study for different types of baby food. I really to engage with enjoy studies that I get to add my children into the fun. others and roll up The best part of this study was watching my daughter their sleeves to get try all the different types and flavors. Some of the faces involved. It makes she would make were absolutely perfect!Ȅ time move faster and the client - 2017 GRBN Qualitative Workgroup ROR team benefits from observing non-moderated collaboration when some of the most honest comments surface. Further Reading Source: Echo Qualitative Project Support, KNow Research, MindSpark Research International © 2017 GRBN Participant Engagement Handbook | 214 © 2017 GRBN Participant Engagement Handbook | 215

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