Tips for Passive Metering Tips for Passive Metering Table of contents Customers’ trust means better data ............................... 160 Passive 66. Don’t lose touch with consumers ........................... 162 67. To maximize conversions, use ȊVIPȋ messaging and set expectations ............................................... 164 Metering 68. Integrate data sources to increase satisfaction rates ......................................................................... 165 69. For cross-device metering, focus on registering all devices on day 1 ................................................. 166 Tips 70. Easy installation flow ............................................... 167 71. Periodic surveys improve retention for passive measurement panels ............................................... 168 72. For projectable audience measurement, active panel management is key ....................................... 170 Passive participation 73. Passive should be passive ....................................... 171 requires great UX too 74. Keep confidential information confidential ........... 172 75. Gain trust with transparency .................................. 175 76. Give back control to the participant ....................... 176 77. For large panels, automation and re-engagement campaigns are critical ............................................. 177 78. Easy deinstallation flow .......................................... 178 © 2017 GRBN Participant Engagement Handbook | 159 © 2017 GRBN Participant Engagement Handbook | 159