Tips for Qualitative Research Tips for Qualitative Research 91 Use a friendly moderator ȃI think it is great to get feedback from whoever is conducting the research to allow you to know if you are It may sound obvious, but friendly and personable on the right track or if you need to try harder or researchers and client team goes a long way towards something different. It makes me more likely to give creating a great participant experience. The moderator and solid contribution because I know it is being used and their style should match that of the participants in the checked and is valid.Ȅ group/interview. We heard many comments about how relieved participants ȃI think itȂs the moderator that sets the tone, though, more than anything. I just want friendly, just being were to see that I was a Ȋreal personȋ who obviously has training in what we do, and not just a face with a clipboard. welcomed and not really judged, and just making sure A more serious or stern approach used by researchers to everyone gets a turn, and no oneȂs speaking more than protect their status as the leader of the conversation can risk the other person.Ȅ setting a bad tone for people who are nervous about - 2017 GRBN Qualitative Workgroup ROR participation in the first place. Source: Echo Qualitative Project Support, KNow Research, MindSpark Research International © 2017 GRBN Participant Engagement Handbook | 208 © 2017 GRBN Participant Engagement Handbook | 209